Why Copy Matters
Design catches attention. But it's the words that sell. 90% of purchasing decisions are influenced by what you read on a website.
The Fundamentals
Headlines That Hook
Your headline has 3 seconds to capture attention. Make it clear, benefit-driven, and specific. Avoid generic promises.
Benefits Over Features
Don't say 'Our platform has 99.9% uptime.' Say 'Your website will never go down when your customers need it.'
Clear Call-to-Action
Every page needs one primary CTA. Make it obvious, specific, and compelling. 'Get Your Free Quote' beats 'Submit' every time.
Writing for the Web
Web visitors scan, they don't read. Structure your content for scanning:
- Short paragraphs (2-3 sentences max)
- Descriptive subheadings every 2-3 paragraphs
- Bullet points for lists and features
- Bold text for key takeaways
- One idea per paragraph
Common Copywriting Mistakes
Writing about yourself instead of your customer. Using jargon. Being vague. Forgetting the CTA. These mistakes cost conversions.
Write as if you're having a conversation with one person. Be specific, be helpful, and always tell them what to do next.
Conclusion
Great web copy is simple, clear, and customer-focused. Start by rewriting your homepage with these principles and watch your conversion rates improve.