Email Is Not Dead
Email marketing delivers an average ROI of 4,200%. For every CZK 1 spent, you get CZK 42 back. No other channel comes close.
Building Your Email List
Lead Magnets
Offer something valuable in exchange for an email — a free guide, checklist, discount code, or exclusive content.
Opt-in Forms
Place signup forms strategically — in headers, blog posts, and popups (tasteful ones). Make the value proposition clear.
Quality Over Quantity
100 engaged subscribers are worth more than 10,000 uninterested ones. Focus on attracting the right people.
Writing Emails That Get Opened
Keys to higher open rates:
- Subject lines that create curiosity or urgency
- Personal sender name (not 'noreply@company.com')
- Send at optimal times (Tuesday-Thursday, 10 AM)
- Keep it concise and scannable
- One clear CTA per email
Automation Basics
Set up automated sequences: welcome series, abandoned cart reminders, and re-engagement campaigns. They work 24/7 for you.
Your email list is the only digital asset you truly own. Social media can change algorithms. Google can change rankings. But your email list is yours.
Conclusion
Start building your email list today. Even a simple welcome email sequence can dramatically improve customer relationships and sales.