The AI Revolution in Marketing
AI is no longer science fiction — it's a practical tool used by businesses of all sizes. But not everything labeled 'AI' actually works.
Let's look at what truly delivers results and what's just marketing buzz.
What Actually Works
AI Photo Enhancement
Upscaling old photos to 4K, removing unwanted objects, color correction — this is where AI shines. We use it daily to transform client materials.
Content Generation Assistance
AI tools like ChatGPT can draft content, but they need human editing. Use them for inspiration and first drafts, not final copy.
Email Personalization
AI-powered email tools can optimize send times, subject lines, and content personalization — resulting in 20-30% better open rates.
What's Still Overhyped
Fully autonomous content creation, AI-generated websites that 'design themselves,' and chatbots that replace human customer service are still not ready for prime time.
- AI-generated images for websites — quality is still inconsistent
- Fully automated social media — loses authentic voice
- AI-written SEO content at scale — Google penalizes it
- Chatbots for complex customer service — frustrates users
How We Use AI
At LucidMark, we use AI for photo upscaling, video creation from static images, and as a creative brainstorming partner. The result always goes through human review and refinement.
AI is a powerful tool, but it's a tool — not a replacement for human creativity, strategy, and quality control.
Conclusion
Use AI where it genuinely saves time and improves quality. Skip the hype and focus on proven applications that deliver real results.